FORT LAUDERDALE/DAVIE, Fla. – When it comes to preparing students for the real world, there is no better way than providing hands-on, practical experiences that can further be used to fortify a reservoir of knowledge for future students.
With this goal in mind, Nova Southeastern University’s H. Wayne Huizenga College of Business and Entrepreneurship (HCBE) has launched a Center for Case Study Excellence where faculty and students will collaborate with business leaders and entrepreneurs in solving real world issues and writing case studies about them.
“We are committed to helping our students adapt, innovate, influence, and transform organizations, which are skills they will learn by actively engaging business leaders in developing and publishing cases,” explains Andrew Rosman, Ph.D., the dean of HCBE. “Our vision is to become a state-of-the-art institute for case writing, teaching, and publishing and to prepare future leaders as decision makers in business and public service.”
Cases help close the theory-practice gap and demonstrate how business concepts apply to management situations and decision making. The key goals of the Center will be to enhance teaching in the classroom and create new knowledge across the business curriculum.
Where the rubber will truly meet the road in this endeavor will be our opportunities to engage with our strategic partners – the business community, nonprofit organizations, and government agencies – to assist them in their challenges. Our top faculty and students will solicit and engage with these organizations to help them solve real-world management issues they face. Relevant research findings will then be shared with academic and business communities.
The Center will be led by HCBE Marketing Professor Art Weinstein, Ph.D. A three-time recipient of the college’s “Faculty of the Year,” Weinstein teaches a variety of graduate and undergraduate marketing courses and executive seminars with a customer-oriented, strategic marketing focus. Weinstein is an internationally known expert in business-to-business market segmentation and customer value. He also has consulted for leading high-tech manufacturers, publishers, service firms, universities, government agencies, and trade associations.
Leading Association to Advance Collegiate Schools of Business (AACSB) business schools worldwide use the case method as a key component in their education, particularly at the graduate level. The Center for Case Study Excellence at NSU is a member of the Case Centre (UK). The Case Centre, established more than 50 years ago, has global partnerships with leading business schools.
To learn how your organization can benefit from working with the Center for Case Study Excellence at Nova Southeastern University, contact Dr. Art Weinstein, Professor of Marketing and Project Leader art@nova.edu,954-262-5097 or Dr. Andy Rosman, Dean, Huizenga College of Business and Entrepreneurship arosman1@nova.edu.
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MEDIA CONTACT:
Irvin Harrell | Office of Media Relations
Nova Southeastern University
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About NSU’s H. Wayne Huizenga College of Business and Entrepreneurship: The college prioritizes a passion for innovation, vision, creativity and daring – all essential to being a difference maker in today’s global economy. As one of the few U.S. schools with entrepreneurship in its name, it has been the choice for more than 43,000 business professionals who strive to fulfill their career ambitions. The college is housed in the five-story, state-of-the-art Carl DeSantis Building on NSU’s Fort Lauderdale-Davie campus, and offers undergraduate and graduate degree programs in accounting, finance, human resource management, and more. The college prepares business and entrepreneurial leaders to embody values-based decision making to tackle today’s opportunities and tomorrow’s challenges. The college’s alumni innovate, influence, and transform organizations to become Best for Our World™. Please visit business.nova.edu for more information.
