NSU Gives Local High School Students the Scoop on Marketing Through Ice Cream Entrepreneurship Program

You scream, I scream, we all scream for ice cream!

This past summer, high school students from throughout the Broward and Miami-Dade County area had the opportunity to make their own ice cream recipe and marketing plan at Nova Southeastern University (NSU). The Department of Writing and Communication at NSU’s College of Arts, Humanities and Social Sciences (CAHSS) offered the free, week-long Ice Cream Entrepreneur Program for students with an interest in communications, advertising, business, branding and public relations.

Student teams learned how to create and launch a new ice cream flavor in partnership with Yo Mama’s Ice Cream shop of Fort Lauderdale. Those interested in tasting these students’ creations can do so on Friday, August 23 at 7 p.m. at the ice cream shop (901 Sunrise Lane, Fort Lauderdale, FL 33304). Flavors include Cherry Bomb, Upside Down, Caffe de Siciliano, Vamos a LA Playa and Oh, Deer!.

CAHSS created the program as a community-led experiential learning opportunity for high school students interested in the field of communications.

“Now in its third year, the Ice Cream Entrepreneurship experience offers students the opportunity to develop a business plan and exercise their writing and presentation skills,” said Stephen Andon, Ph.D., Assistant Professor, Department of Writing and Communication from NSU’s CAHSS. “Our goal is to give these students an edge in their young careers by thinking like a business owner long before they enter the workforce.”

Students enrolled in the program:

  • Received a certificate upon completion
  • Worked with NSU professors and business professionals to develop their product
  • Advanced their creative skills in advertising, branding, and oral presentations
  • Practiced experiential learning and critical thinking in a college setting

Schools with participating students include:

  • Alonzo & Tracy Mourning Senior High
  • MAST Homestead
  • Pompano Beach High School
  • Marjory Stoneman Douglas High School
  • American Heritage School
  • Nova High School
  • Westminster Academy Fort Lauderdale
  • North Broward Preparatory School
  • Piper High School
  • Archbishop McCarthy High School
  • Western High School
  • Monsignor Pace High School
  • Immaculata-La Salle High School
  • Cooper City High School
  • NSU University School
  • McFatter Technical High School
  • Flanagan High School
  • Fort Lauderdale High School

For more information about the Ice Cream Entrepreneurship program, please CLICK HERE.

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About Nova Southeastern University (NSU): At NSU, students don’t just get an education, they get the competitive edge they need for real careers, real contributions and real life. A dynamic, private research university, NSU is ranked among U.S. News & World Report’s Top 200 National Research Universities, providing high-quality educational and research programs at the undergraduate, graduate, and professional degree levels. Established in 1964, the university includes 16 colleges, the 215,000-square-foot Center for Collaborative Research, a private JK-12 grade school, the Mailman Segal Center (early childhood education) with specialists in Autism, the world-class NSU Art Museum Fort Lauderdale, and the Alvin Sherman Library, Research and Information Technology Center, one of Florida’s largest public libraries. NSU students learn at our campuses in Fort Lauderdale, Fort Myers, Jacksonville, Miami, Miramar, Orlando, Palm Beach, and Tampa, Florida, as well as San Juan, Puerto Rico, and online globally. Classified as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching, NSU is one of only 50 universities nationwide to also be awarded Carnegie’s Community Engagement Classification, and is also the largest private institution in the United States that meets the U.S. Department of Education’s criteria as a Hispanic-serving Institution. Please visit www.nova.edu for more information.