Look No Further Than Your Students
Professor of Marketing Art Weinstein, Ph.D. sees business case studies as an invaluable experience for students to learn about business successes and failures. His article in Harvard Business Publishing Education outlines the benefits and offers tips on how he approaches the process to create a winning collaboration.
A recent example is How Royal Caribbean Navigates Stormy Seas: A Customer Value Analysis published in the Journal of Creating Value, authored by Weinstein and students Autumn Bishard, Rebecca Flack, and Kaeleigh Sturgeon.
Weinstein said, “I have found that my students – with faculty guidance and support – can do a great job preparing and writing relevant, timely, interesting, informative, and thought-provoking case studies.”
